One of the main and top goals for a business is to have customers. I mean what’s a business without a profit? But this goal is quite challenging for all newly opened websites for new businesses. In our modern days, anyone can start selling whatever they please but only a few succeed to attract high sales. To do that, it requires the right type of work and a lot of patience; several tactics exist and are proven to guarantee increased customer attraction. But before going into the whole “I want to get more customers because more sales more money” mindset, some questions should be asked to direct your actions:
Is what I’m selling a good product? Am I focusing on a specific market that shares the same qualities? Or is it good enough to attract the larger market? Is there a story behind the product? How can I showcase it? Why am I even selling it?
After acknowledging all of these primary questions and finding the right answers, here comes the real deal:
How can you attract traffic to your website?
For this topic, social media is our big star here, but yet it is so vast that it can help with business growth in millions of ways. Here are a couple of important ones to consider:
Ad Campaigns
Ads are simply posts or article links that pop out in front of the person when they least expect it and can drive their interest to what they are seeing. If we take Instagram for example, they have a feature that lets you pay a really low amount of money, 0.20$ to 2$ per post for it to reach people’s feed when they are not even following you.
Algorithm of likes and shares
The difference between likes/shares and ads is that they are made for free. The definition of the term “Algorithm” is sorted posts based on relevancy instead of publishing times. So the reason we use this term in social media it’s because there is some type of calculation going on: the more you like or share certain contents over and over again, the more websites and posts are going to appear related to what you have been searching for. You can ask your friends and family for help in sharing your website.
Influencer marketing
Social media is home for influencers and they are called “influencers” because they actually influence their followings in the content they project. It’s one of the great ideas to work with them but they are not the easiest. Firstly, you have to pick your influencer wisely according to their audience and how relatable this person is for your business, then, you have to send them your product for free for them to accept the deal, and then wait for the results because, with so many followers, the big number has to have the interest in actually buying your product. The hard part is: influencers might reject the offer. That's why precise work and decisions have to be made in order to succeed in influencer marketing.
Content marketing
Don’t expect to put random pictures of your products and pray one day to get noticed. Content is extremely important to attract sales. Now some people work with professional content creators but it costs loads of money. Here’s how you can improve the content on your own:
-find an aesthetic that suits your business goals best and apply it on both your social media page and website
-master your photography skills. Start projecting your vision with photos and videos. Think about the way you want to show them; what angle it’s best shown and who can perfectly model it.
-calculate your posting strategy. Do you want to post one day at a time or 5 posts per day?
-do giveaways. Let people compete on your product and whoever wins it shall share it and people will be intrigued in the next giveaway or what your business gives more than what was on that giveaway and if it meets their interest, they will eventually buy it. And the cycle goes on.
The use of SEO
“SEO” stands for Search Engine Optimization, designed to ameliorate the appearance of websites while searching. Now you may ask how SEO can help with customer increase. When you want to search for a specific thing you’ve been looking for, you immediately go to Google and start typing. But instead of getting what you need, you’ll see hundreds of other links that hold the same product or content as a whole. This can be the biggest help for customer attraction and here’s how it works:
Choose your Meta title wisely. These titles are shown on the search bar and browser tabs as suggestions in any internet platform like Google, Yahoo, Bing, etc… to indicate the topic of a webpage. Where do you want to display your product, under what category? Try and find the most searched quality in the field of your product and twist it into what your products can deliver. This is where comes the next step:
Meta keywords. Also called Meta tags written in lower case, and separated with a comma are little summaries of how you want people to reach your website. Some people tend to search with one word instead of a whole phrase so when they do so they’ll still end up with your website. But first impressions are important.
Study your Meta description. A Meta description is the tagline that appears underneath your website on the result page that includes information about your page. It provides users with a brief summary of the content on your page so that users know if the page will answer their questions.
Traffic acquisition success is found by doubling down on the most relevant traffic you can find. Find the tactic that you need: whether it is a short-term or long-term traffic generator. Short-term tactics usually see results quicker but require more maintenance or reinvestment. Long-term tactics take longer to see results but require little to no maintenance. Each tactic requires effort: how much time, skill, or experience you’ll need. To launch the tactic there must be an upfront budget. Consider what is called ROI “time to return on investment”; that the tactic used will take days, weeks, or months to see that investment increase in the potential of traffic and sales.